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Study Coach UK is helping businesses and individuals with Continuing Professional Development. We are an Online Educational Consultant providing academic support to University/College students and offering Training Resources to businesses and individuals. If you are preparing to set-up a business or waiting to return to employment, thinking about new employment or trying to up-skill staff during these times then see how Study Coach can help you. We are offering free training material and learning activities in order to prepare for or maintain employment. Our present focus is on Critical Thinking Skills, for example: Consider the steps you take to decide whether some news item is true or false. 

We would like to encourage you to start training your mind to become more critical, we make time to be physically fit, we need to also work on mental agility. You will find below some information on the topic of Conformity. We invite you to read the material and see if you can attempt the Thinking Activities. Feedback would be appreciated so we can continue to structure more learning activities for you. 

Online Education teaching Conformity

CONFORMITY

Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group. This change is in response to real or imagined group pressure.

Thinking Activity 1: What is your understanding of:

(a) ‘real group pressure’ 

(b) ‘imagined group pressure’

Group pressure may take different forms, for example bullying, persuasion, etc.  Conformity is also known as majority influence.

Thinking Activity 2: 

  1. See if you can identify 2 or 3 groups (formal and informal) 
  2. How does group pressure operate within your selected groups?
  3. Consider circumstances under which the pressure in operation could be ‘real’ or ‘imagined’. 

The term conformity is often used to indicate an agreement to the majority position, brought about either by a desire to ‘fit in’ or to be liked or because of a desire to be correct or simply to conform to a social role. 

1st Conformity Study

Jenness (1932) – The experiment involved a glass bottle filled with beans. Research participants were asked individually to estimate how many beans the bottle contained.  Jenness then put the group in a room with the bottle, and asked them to provide a group estimate through discussion.

Afterwards Jenness interviewed the research participants individually and asked if they would like to change their original estimates  

Thinking Activity 3: 

  1. Why did Jenness ask the research participants individually to estimate the number of beans a second time? 
  2. What do you think was the conclusion?

Morel Benard

www.studycoach.uk.com

07944 849271



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